New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies

September 4, 2008 at 11:45 pm · Filed under General Category

Digg It Del.icio.us Reddit My Web Furl It

Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads.

Plaistow, NH (PRWEB) September 3, 2008 — DH Communications, Inc., a B2B marketing communications consultancy, recently released a free e-book, Five B2B MarCom Strategies to Increase Sales Now. The complimentary 20-page e-book can be downloaded without having to register for it.

Five B2B MarCom Strategies to Increase Sales Now
Five B2B MarCom Strategies to Increase Sales Now

Written especially for business-to-business (B2B) marketing professionals, the free e-book offers proven B2B marketing communications (marcom) strategies for developing messages and campaigns that resonate with buyers and customers. These strategies, based on examples that Huff has culled from her ten years of B2B marcom consulting and copywriting experience, include eight detailed tips for getting to know your target market; questions marketers should ask about campaign objectives before starting the writing process; integrating online and offline tactics; building a Website around what buyers and prospects want; and writing copy that focuses on the customer, not on the company.

“I developed the e-book because marketing has become so fragmented,” said Dianna Huff, principal of DH Communications, Inc., and a B2B marcom expert. “Marketers have so many channels from which to choose today including the new stuff, such as YouTube and Twitter, and the tried and true, such as direct mail and tradeshows. But what I’ve been seeing is that marketers tend to forget marketing ‘basics’ in their rush to get campaigns out the door. Hence, campaign objectives aren’t well thought out — which leads to poor results. I’m especially pleased at the initial feedback I’ve received. One reviewer commented that the e-book could easily serve as a planning platform for marketing teams looking to make big improvements in a tough economy — or any economy. That’s exactly why I’m offering it.”

Huff is offering the Five B2B MarCom Strategies to Increase Sales Now e-book as a registration-free download, meaning marketers don’t need to fill out a form before downloading it.

About DH Communications, Inc.:
DH Communications, Inc. specializes in B2B marketing communications consulting and copywriting. Dianna Huff, who has won seven awards for her work, is the publisher of the MarCom Writer blog and the monthly B2B marketing e-zine, The MarCom Strategist. Huff has contributed to various publications including MarketingSherpa, Search Engine News, and The Visual Thesaurus. She’s also been quoted in numerous books and articles. Marketers can find the MarCom Writer ezine and other B2B marketing articles and reports at the DH Communications Website.

See Also:

[Via PRWeb: Business Publications]

19 Comments »

  1. » How to Slash Your Healthcare Costs « Treplo.com - Economics & Finance World Blog said,

    September 5, 2008 @ 9:31 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  2. » A Little Plug-in Promises a New Type of Excitement for Microsoft OneNote Users « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 10:05 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  3. » Office Seating-Lifetime Warranty What exactly does that mean? « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 10:14 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  4. » Student Cash Loans: Easy And Convenient Funds For Educational Purposes « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 10:34 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  5. » How to Make Progress with Adsense program? « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 10:45 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  6. » American Baby Cover Contest Ends September 15, So Start Taking Pictures Now Of Your Child's "Moment of Discovery" « Music & Cinema. said,

    September 5, 2008 @ 10:45 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  7. » MSR Apparel: Makers of High End Motorcycle Apparel and Motocross Accessories « Mokrota.com - World Sports Information Blog said,

    September 5, 2008 @ 11:03 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  8. » Debt Relief Program ?– Sure Success « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 11:54 am

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  9. » Are Bratz To Risqu?©? « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 12:04 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  10. » IVT MediaPlatform 4.0 Selected as Finalist in Streaming Media’s Readers’ Choice Awards « Web Development said,

    September 5, 2008 @ 12:14 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  11. » Christmas Trees - The History of a Christmastime Tradition « .: Trambon.com - News of Culture and Arts :. said,

    September 5, 2008 @ 12:24 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  12. » LOGIXML Introduces 64-BIT Support for Logi Info « Web Development said,

    September 5, 2008 @ 12:26 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  13. » Lamborghini to Set Pulses Racing with New Titanium Men’s Jewelry Collection « Puklo.com - Automotives World News Blog said,

    September 5, 2008 @ 1:06 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  14. » Costume SuperCenter Reveals Its Top 10 Humorous Costumes For Halloween 2008 « Treplo.com - Economics & Finance World Blog said,

    September 5, 2008 @ 2:09 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  15. » Public Speaking and Presentation Skills Increase Your Chances for Career Advancement; Announces Dale Mercer in a Tell All Interview « 7-BASE.com - Economic Reviews & Financial News. said,

    September 5, 2008 @ 2:30 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  16. » SupplyFrame Announces New Electronic Component Manufacturer Directory « Web Development said,

    September 5, 2008 @ 2:36 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  17. » Preparation And Knowledge Key For Student Financial Success According To Bankingquestions.Com « (-: Funny Pictures and Photos :-) said,

    September 5, 2008 @ 3:19 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  18. » Mecum Ohio Auction Supports Nationwide Children’s Hospital for Second Year in a Row « Puklo.com - Automotives World News Blog said,

    September 5, 2008 @ 4:46 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

  19. » YOURS FOR THE ASKING An New Indispensable Guide to Fundraising and Management « .: GAFNO.com - Hot World News Blog :. said,

    September 5, 2008 @ 4:58 pm

    […] New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies […]

RSS feed for comments on this post · TrackBack URI

Leave a Comment